White brands nor big brands
They are all based on specific user groups not all users, and pay more attention to a steady flow rather than a flood. type of marketing promotion. If you are a Xiaohongshu user, you should be especially familiar with this trend, because this is what is happening in Xiaohongshu now, and it is also the basic base of Xiaohongshu ecommerce! Today let’s talk about Xiaohongshu ecommerce Take my personal experience as an example: I have been looking at home decoration especially soft decoration recently. This is a bottomless pit, from style to price to single products, which is enough for people to study until late at night every day. After trying many platforms, I found that Xiaohongshu is indeedthe best channel for learning home decoration knowledge; when asking friends for suggestions, they often throw over links to Xiaohongshu Collection of Good Home Goods. Before researching through Xiaohongshu, I only knew Germany Telegram Number Data a few large home furnishing stores such as IKEA, Red Star Macalline, and Easy Home. Now I know the names and addresses of more than niche home furnishing stores in Beijing. For me, the biggest advantage of Xiaohongshu notes is that it is from the perspective of lifestyle and design style, rather than the perspective of selling things or facilitating transactions; what is recorded is often nonstandard products, rather than standard products that can be seen everywhere.
https://lh7-us.googleusercontent.com/rvdE_fCtEYkP0jqOJA0HVne8dS9m0GK1OCq7m_ZjS7Zy7kMgO8-MXOI8EZaSmu5PPTmREwggAMOe-NkbJlZC6uw6965tWwrzsogi7nyj-mIOCQIoY7bw-n9SvXSo79tTNiQ_rWAg7UYqkFVb
This is the real planting grass. Under Xiaohongshu’s Notes on Home Goods, people often ask: How can I buy these things? Unfortunately, many designer brands and offline shopping stores only have Xiaohongshu homepages and no stores, so they cannot directly Place an order to purchase. Therefore, many users suggest that Xiaohongshu home KOLs simply play the role of buyers themselves and open Xiaohongshu stores to sell their favorite products. And this is precisely the current development direction of Xiaohongshu ecommerce! Let more and more KOLs serve as buyers and provide the option of pulling weeds while
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