How to solve the problem of low advertising efficiency? – ChatGPT and CMO

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Recently, the effectiveness of advertising execution has been decreasing due to issues such as app tracking transparency and Google's third-party cookie restrictions. How can marketers solve these problems? As advertising effectiveness declines, the importance of utilizing first-party data and marketing centered on owned media are becoming more important. How should marketers respond to these changes? Which task should marketers pay more attention to: attracting new customers or retaining existing customers? It would be nice if you could also provide the reason.

How do you think CRM marketing will change in the future as advertising efficiency decreases and the importance of first party data and owned media increases? What capabilities are needed to do CRM   Special Data  marketing well? How should we develop these capabilities? How can understanding customer intent from search data help CRM marketers? Can you tell me specifically how it can help you improve your work capabilities? How should CRM marketers and SEO marketers collaborate? What value can each provide and what new value can they create? In what order should a CMO proceed with work and make decisions in order to identify and quickly respond to changes in major customer needs? What role does intent marketing play in the above decision-making process? Can you explain in terms of specific contributions? Recently, the effectiveness of advertising execution has been decreasing due to issues such as app tracking transparency and Google's third-party cookie restrictions.




How can marketers solve these problems? Issues such as app tracking transparency and third-party cookie restrictions are very important issues in digital marketing. There may be several approaches to solving this problem. Strengthening first-party data collection Companies must collect first-party data with user consent through their websites or applications. This data provides information about users' behavior and interests, allowing for more precise and personalized targeting. Due to the issue of changes in targeting methods for advertising campaigns, alternatives to existing advertising targeting methods are needed.