Advantages of using a CRM for industries: is it worth

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If you discovered that your competitor uses a commercial management system to optimize industrial productivity, organize information and speed up the sales process, would you feel, in  Name Email In an industry, the commercial process tends to be more delicate, that is, there are several steps that a customer goes through to complete a sale. And each stage depends on the completion of the previous one to begin. With so many sales opportunities at stake, salespeople need organization and ease in their routine so that they can dedicate themselves more to negotiations, and less to manual work, such as filling out extensive reports and spreadsheets. Therefore, industries that rely on CRM in their commercial management can come out ahead. The good news is that your industry could be one of them! And if price is an issue, know that there are free CRMs on the market that are just as good as the paid ones. If you are still in doubt about the potential of this technology, this article is for you! Here, you will find 5 advantages of using a CRM for industries and boosting your sales. At the end of reading, you will have taken a step forward towards commercial improvement, and you will be able to start looking for the most suitable CRM for your company. Keep reading! The commercial process of industries Before we move on to the advantages of using CRM in industries , we need to review how the commercial process of this business model works.


This way, the application of a commercial management system Colombia Mobile Number List will become more evident. Each industry has particularities in its sales, however, we will address a standard process to understand, in a general context, how this model works in industries. Look: Customer acquisition Lead capture has three different channels of origin for new sales opportunities, namely: inside salespeople; external sellers; third-party representatives. Inside salespeople are those who remain within the industry, and often also assist outside salespeople with administrative matters. In addition, they provide support to customers who contact them via email or telephone. External salespeople are in the field, prospecting and visiting customers. It is also possible for industries to rely on outsourced commercial representation to increase their sales force. Capture efforts can also be in marketing strategies , referrals, or partnerships with other brands. Order receipt After prospecting or visiting, a customer requests an order from the responsible salesperson.



Stock Check To understand whether delivery of the order is feasible, the seller checks the availability of products in stock. Negotiation If the order is practicable, the seller begins negotiating prices with the customer, considering product values, delivery fees, production costs , additional values ​​and possible discounts. Budget submission Everything agreed in the negotiation is centralized and formalized by a budget, where the products and services are specified and detailed. Sales order issuance If the customer approves the quote, they place a sales order. From there, the salesperson responsible for the negotiation sends this order to the ERP and the delivery of the products begins to be planned. 5 advantages of using a CRM for industries With this sales process in mind, let's now understand the advantages of using a CRM for industries in order to improve sales and generate more revenue, in practice. Follow: Greater visibility into the sales channel that brings in the most revenue Do you know which sales channel brings the best business opportunities? Lack of knowledge about this can lead you to invest in the least favorable channel, that is, the channel that brings the least revenue to your business. With a CRM system , you can identify the business conversions won separated by the origin of that capture, which could be: recommendation; partners; fairs; active prospecting; Marketing campaign. Understanding this will help you make data-driven decisions based on the reality of each channel’s potential.