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This way, when someone Googles an inspiration piece of content, they can discover you. When someone Googles a piece of content towards the middle or lower part of the funnel, they can also find you. Assume people will be using Google to find your content, but create content for each stage of the funnel so there’s always a link people.

Click on in Google search. If you need some more clarity on the type of content to create for each stage, SEO for the Rest of Us has a great guide on search intent that looks like this: Levels phone number list of awareness diagram Okay, now that we have a general framework for the stages of awareness to create content for, let’s figure out what types of pages to create on our site.



Types of content to create When creating content, remember that we want to start at the lowest part of the funnel, then move up from there  did I say that already? Here are four types of content to create: Use case pages One of the first things you should create on your website, after your standard product feature pages, is a use case section.