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The Main Aspects of Motion Graphics Production According to a Salesforce Research survey, 80 percent of customers say that the brand experience is just as important as its products or services. That means you can’t just release any video and expect great engagement — a low-quality video could eliminate any chances of achieving new customers or making a sale.

A high-end motion graphic combines many elements in addition to animation, such as music, voice-over, and sound effects. Therefore, it must be planned since the initial concept for each step we describe below. Visualb  Whatsapp Number  Style To establish the visual style when working with animators, find examples of videos that you like and send them as a reference or allow the creators to come up with an aesthetic from scratch based on their interpretation of your brand and its objectives.




If you will select a visual style to use in the animation by yourself, consider: Will the artwork be cartoonish or realistic? Flat or three-dimensional? What color palette will you use? Will there be visual representations of the lead characters (known as “heroes”) in the story? Or does it consist of text and artwork only? What will those characters look like? Will your target audience identify with the style? What visual metaphors will you use to communicate the key concepts in your message?