Introduce gamification

mahbuba12

Gamification in marketing is all about creating engagement – the fuel of any community. Therefore you need to adopt gamification tactics, such as challenges, competitions, or loyalty programs, to motivate active participation. Reward members for their engagement and create a sense of friendly competition. 5. Moderate and Manage Communities need moderation from day one. And as your community grows, effective moderation becomes essential. Set clear guidelines and rules for community behavior to maintain a positive and respectful atmosphere.

Spam, inappropriate content, or conflicts are part of community life and Email List it’s your job, or rather the job of the moderator(s) you equip, to ensure a smooth community life and operation. 6. Evaluate and Iterate Like with any marketing activity, you will also have to measure and optimize your community marketing efforts. You will probably want to monitor engagement metrics, such as active members, comments, shares, and conversions. 5 Community Marketing Examples for Inspiration



Lego Ideas LEGO Ideas, formerly known as Lego Cuusoo, is a website dedicated to LEGO enthusiasts. Members of the community can vote for their favorite designs and even make designs themselves. The best ideas have the chance to be turned into official LEGO sets. LEGO is known for making all the right marketing moves and tying its marketing activities directly to its products. Source This community is another such successful example and allows its customers and members to actively participate in their product design and become part of LEGO themselves. Through its crowdsourcing innovation, LEGO Ideas taps into the creativity and passion of its fan base.