Speaking about the brand’s technological triumph

CLevelExecutive

Voice technology is on the rise, and those who embraceits possibilities stand to reap great rewards. Starbucks is no exception. Tooffer its audience an additional layer of consumer value, the coffee colossusintegrated one its most subscribed apps with Amazon’s Alexa technology. Indoing so, its customers can now use their very own ‘My Starbucks Barista’service to place and modify orders, as well as confirm a pickup location formaximum convenience – a seamless blend of voice and chatbot innovation inaction.


Due to the success of its ‘My Starbucks Barista’ app, the brand hasbroadened its C Level Executive List AI innovations by adding AI-powered Mastrena II espresso makersmachines that essentially complement the pre-ordering capabilities of the appto thousands of its outlets to offer a more consistent and streamlinedcoffee-making experience to its customers. Boasting a whopping million mobilecustomers to date, it’s clear that initiatives like this are driving incrediblelevels of growth and engagement across the globe. Lowe's AI-powered personalshopping assistants Lowes Lowes A forward-thinking brand that has successfullyenriched its in-store shopping experience, hardware giant Lowe’s introduced itsvery own AI development – the LoweBot – to offer its consumers personalizedsuggestions and tailored information as they browse its colossal US stores. Notonly does its AI-driven technology help give its customers a seamless shoppingexperience, but by automatically tracking stock and inventory in real-time, thestore’s rolling kiosks provide its marketers with invaluable insights onconsumer shopping trends.









Josh Shabtai, Director of Lab Productions at Lowe’s Innovation Labs, explained:We utilize our stores as living labs to rapidly test our prototypes and gather real-worldfeedback on the new experiences we’re delivering to demystify homeimprovement.Netflix’s AI-centric user content suggestion tool Netflix NetflixNetflix, the world’s leading SVoD content streaming service, needs littleintroduction. However, not many people know that it’s possible to attribute agreat deal of the unstoppable success of Netflix to its cutting-edge approachto AI. As we know, user experience UX is paramount to the ongoing success ofany business, regardless of its industry – and when a customer has a positiveexperience with a brand they're likely to share it with their peers online.