information to create personalized messages and identifycommunication channel preferences. Psychographic Psychographic profilingdefines why customers buy your products or services. This type of customerprofiling segments customers according to the following criteria: Personalitytraits Attitude Opinions Values and beliefs Way of life Religion Politicalaffiliation Although this type of data is subjective and generally moredifficult to identify, it is often very useful information for developing acustomer profile. This data helps your business understand the thoughts andmotivations behind purchases and what customers think of your brand ( customerperception ). Behavioral Behavioral profiling defines how your customersinteract with your brand. This
type of segmentation groups customers based on theirbehavioral Chinese Malaysia Phone Number List tendencies: Purchasing models Spending habits Brand interactions Howthey use your products or services Types of comments Businesses can usebehavioral data to identify upsell and cross-sell opportunities, improve theoverall customer experience , and make personalized recommendations.Geographical Geographic profiling defines your customers based on theirgeographic location and the places where they shop. This type of profiling
separates customers based on personal data, such as: Physicallocation Language Culture Workplace Geographic factors, such as climate,cultural influences, delivery options, and rural or urban environmentalneeds/preferences, influence customers and their purchasing habits. 3 customerprofiling methods Customer profiling helps group customers with similar traits,characteristics, behaviors, motivations or decision-making methods. Customerprofiling can be approached in three ways: psychographic, typological andcharacteristic. Psychographic method The psychographic method uses thequalities, character and lifestyle of the consumer to define market segments.She covers :, ethnicity,income,
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發表於 2024-3-9 18:33:40
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