According to the neural network scenario

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Rutube is also preparing a project with AI; the platform will create a dating show in the virtual world, the general producer of the Russian video hosting David Kocharov reported at CIPR. Digital avatars will meet and invite each other on a date without seeing each other.

Channel One uses AI to work with computer graphics (CG). According to the systems architect of Channel One's show "Fantastica" Andrey Zelenin, its creators "outdid their Western content writing service counterparts by a head, or even two or three" - in terms of special effects, the show was cooler than a similar Netflix project.

This American media resource is also just beginning to use AI to create content. In February 2023, Netflix released the animated short film Dog and Boy, where a neural network came up with all the backgrounds that appear in the cartoon.




STS has finished filming the pilot episode of the sitcom "Sidorovs", the script for which was written by AI, Elena Kokova, head of the creative direction of the channel's Digital Marketing Department, told CIPR. She explained that it was important to create a product for the STS audience, for which the neural networks were given a huge number of previously shown series on the platform to study.

The first screening of "Sidorovs" from STS and the Skillbox platform will take place at the Pilot festival: the project has been selected for the main competition program. And we are planning its television premiere for the New Year holidays, Roman Bryzgalov, head of the digital direction of STS, told RSpectr.

INNOVATIVE AND ATTRACTIVE

AI is capable of intriguing users who are looking for new and unusual things, said Evgeny Domozhirov, CEO and founder of CESCA, in an interview with RSpectr. People have a new toy that has captured mass attention, Konstantin Mantsvetov, CEO of Mobile Inform Group, explained to RSpectr. In addition, AI can create entertainment content – ​​a kind of information fast food – many times faster than humans.

Konstantin Mantsvetov , Mobile Inform Group:

– The neural network continuously analyzes a huge amount of data, selecting from it stimuli that evoke the desired emotional reaction in the consumer.

It may take a person several days to write an article, while a neural network can create it in a few minutes, Oleg Nikitin, an expert at the CyberYozh project, reminded RSpectr.

Victoria Kuchinova, co-founder of the content agency Itiriy, noted in a conversation with RSpectr that media owners have a clear material interest: there is a great temptation not to pay for content if AI does everything.

Oleg Nikitin agrees that AI can save a lot of time and money. Thanks to this, the media can create more innovative projects, improve content, and therefore expand their audience.

AI analyzes huge amounts of data and creates media products taking into account the individual preferences of each person, making them more attractive, Liliya Aleeva, an expert in marketing and sales of digital systems at ICL Services, told RSpectr.

The first to promote AI at the level of mass consciousness were precisely the “media people,” Epicstars CEO Denis Volkov stated in a conversation with RSpectr.

AI is the main topic in all global media, ITGLOBAL.COM Marketing Director Ivan Karpushin confirmed to RSpectr.

Modern users are drawn to progressive technologies, noted programmer and computer game developer Denis Kondratyev in a conversation with RSpectr.