But keep it mobile-friendly

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How do you intend to help users? In the previous paragraph we suggested you ask yourself what can help the buyer persona in dealing with a business difficulty. Try to always stay focused on this question: the reason why it is important to know the target audience is to be aware of what you can offer to support them also thanks to the contents posted on social media. Before publishing something, therefore, try to put yourself in the reader's shoes and, if you think it might be interesting, useful and pleasant to read, do it, otherwise think again.

Remember that the platform chosen for sharing can also make a difference in the wedding photo editing service results in terms of shares and interactions. Read also “Which corporate social network to advertise on” . Which brings us to the next question... Do you foresee different strategies for each channel? Not all social networks are the same. Different platforms attract different types of audiences and each has its own little rules regarding posting times, post lengths and so on. social strategy for companiesSpeaking of buyer personas, once you understand who.



They are, it is important to understand where they "live" when they are online and what type of content they prefer to watch   long or short texts, images or graphics, videos with or without audio  . By doing this you will have an idea of ​​how to build the company's presence on each social network. At this link you can learn more about the topic by reading the specifications for each social platform indicated for B  B . With a social media management program   there are free ones, like Hootsuite , and others that integrate all digital channels, like HubSpot    you can schedule your posts in advance and ensure that company profiles are updated every week/day/ Now.