The fundamental difference is that one concept speaks of .client. And another of .user. In the first the idea of value exchange is implicit while in the other it is not. This makes customer experience a concept more intensely linked to the idea of the market. In general we are customers of far fewer service systems than we are simply users. The second important difference is that user experience is a concept primarily linked to the digital world and the idea of usability. On the contrary customer experience was born above all in the physical world although today it is omnichannel.
From this point of view we could summarize by saying that the user experience is a part of the customer experience. Therefore user experience has to do above all with the interaction between a person and content through Mobile App Development Service a device that is for example with a web page or an app . Customer experience however is related to the interaction between a customer and a brand across countless touch points. within a .pany is more linked to the technology department while the customer experience tends to be transversal. The user experience is perceived when it fails. However what is sought with the customer experience is that it is noticed because it is present.
That is they have opposite objectives in the first case it is about everything flowing without difficulties while in the other what is sought is that the client perceives the experience that is delivered in the most memorable way possible. The user experience is much more objective than the customer experience since being linked to the digital world metrics can be established in a simpler way. The idea of user experience is slightly earlier than that of customer experience. The first was born around the mid. S while the second appeared a few years later. However as their appearance is very close both terms have overlapped their capillarization and this causes them to sometimes be confused.
發表於 2023-12-12 15:27:05
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