Podcast Partnerships Collaborative Marketing Success

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Don’t let your experiences blind your marketing. You’re likely the most experienced searcher regarding your own business–and your prospective customers certainly have a different background than you. You might assume that only people in your business’s town or neighborhood would become customers. Still, you might be surprised at how far people are prepared to travel to find a dentist, doctor, or lawyer they trust (or how far they’ll travel to get away from the options in their own backyards!). Instead of considering just your immediate area, view data within Google Analytics to see where past visitors came from and how well they converted on your site.


You may be surprised to see how intentionally people might search for your business, even several cities or states away. Don’t target areas based on their demographic profile Iceland Phone Number You see your customers every day, and you likely know them the best! Understanding your target audience will be key to building your campaigns, but it might lead you astray when setting up your location-targeting settings. Towns and cities might have very different demographic profiles, but none are strictly homogenous. Even if your target audience is more concentrated in one area, they will search for you wherever they are. Instead of strictly targeting areas based on their demographic profile.




Consider improving your ads to target users based on their demographics and other audience signals. Don’t over-rely on your CRM data for your customers’ locations If you’re collecting data from your past customers–you’re setting yourself up to make better decisions in both your business and advertising. But when it comes to their customers’ location data in your CRM, take that with a grain of salt. Remember that their home address isn’t always where they’re searching. Especially since nearly two-thirds of searches in the US are coming from mobile devices, your customers are likely finding you while they’re searching at home, at work, and everywhere else they go. Your first-party customer data is